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New Releases
Genie Bra As Seen on TVGenie Bra As Seen on TV

Glamorise Women's Adjustable Bounce Control Sports BraGlamorise Women's Adjustable Bounce Control Sports Bra

Bali Women's Sure Size Wire Free BraBali Women's Sure Size Wire Free Bra

Women's all lace cinched at the center bandeau tube top bra with removable padsWomen's all lace cinched at the center bandeau tube top bra with removable pads

Vanity Fair Women's Plus-Size Age Defying Lift Full Figure Wirefree Bra #71371Vanity Fair Women's Plus-Size Age Defying Lift Full Figure Wirefree Bra #71371

Panache Women's Underwired Sports BraPanache Women's Underwired Sports Bra

Bra-Tastic- Set of 3 (Large)Bra-Tastic- Set of 3 (Large)

Womens Moving Comfort JubraleeWomens Moving Comfort Jubralee

Curvation Stay-Up Strapless Underwire Bra (5304152)Curvation Stay-Up Strapless Underwire Bra (5304152)

Augusta Sportswear Women's Wicks Moisture Bra. 701Augusta Sportswear Women's Wicks Moisture Bra. 701
Bestsellers
Moving Comfort Women's Fiona BraMoving Comfort Women's Fiona Bra

Moving Comfort Women's Maia BraMoving Comfort Women's Maia Bra

Lamaze Cotton Spandex Sleep Bra for Nursing and MaternityLamaze Cotton Spandex Sleep Bra for Nursing and Maternity

Moving Comfort Women's Juno BraMoving Comfort Women's Juno Bra

Barelythere Women's Microfiber Crop Top   #103Barelythere Women's Microfiber Crop Top #103

Bravado! Body Silk Seamless Nursing Soft Cup BraBravado! Body Silk Seamless Nursing Soft Cup Bra

Champion Women's Powerback Under Wire Sports BraChampion Women's Powerback Under Wire Sports Bra

Glamorise Women's No Bounce Full Support Sport BraGlamorise Women's No Bounce Full Support Sport Bra

Anita Maternity Women's Microfiber Nursing Bra  #5068Anita Maternity Women's Microfiber Nursing Bra #5068

Barely There Women's Invisible Look Underwire Bra - 4104Barely There Women's Invisible Look Underwire Bra - 4104
Most Gifted
Moving Comfort Women's Fiona BraMoving Comfort Women's Fiona Bra

Lamaze Cotton Spandex Sleep Bra for Nursing and MaternityLamaze Cotton Spandex Sleep Bra for Nursing and Maternity

Bravado! Body Silk Seamless Nursing Soft Cup BraBravado! Body Silk Seamless Nursing Soft Cup Bra

Moving Comfort Women's Maia BraMoving Comfort Women's Maia Bra

Playtex Women's Front Close with Flex Back Bra #4695BPlaytex Women's Front Close with Flex Back Bra #4695B

Champion Women's Action Tech Sports Bra #029Champion Women's Action Tech Sports Bra #029

Moving Comfort Women's Juno BraMoving Comfort Women's Juno Bra

Bali Women's Flower Underwire Bra #0180Bali Women's Flower Underwire Bra #0180

Calvin Klein Women's Sexy Signature Demi BraCalvin Klein Women's Sexy Signature Demi Bra

Champion Women's Cotton Fitness Racerback BraChampion Women's Cotton Fitness Racerback Bra
Most Wished For
Moving Comfort Women's Fiona BraMoving Comfort Women's Fiona Bra

Lamaze Cotton Spandex Sleep Bra for Nursing and MaternityLamaze Cotton Spandex Sleep Bra for Nursing and Maternity

Bravado! Body Silk Seamless Nursing Soft Cup BraBravado! Body Silk Seamless Nursing Soft Cup Bra

Motherhood Maternity: Wrap Nursing Sleep BraMotherhood Maternity: Wrap Nursing Sleep Bra

Moving Comfort Women's Juno BraMoving Comfort Women's Juno Bra

Moving Comfort Women's Maia BraMoving Comfort Women's Maia Bra

Motherhood Maternity: Wireless Full Coverage Nursing BraMotherhood Maternity: Wireless Full Coverage Nursing Bra

Medela Comfort Nursing BraMedela Comfort Nursing Bra

Motherhood Maternity: Seamless Convertible Strap Nursing CamiMotherhood Maternity: Seamless Convertible Strap Nursing Cami

Anita Maternity Women's Microfiber Nursing Bra  #5068Anita Maternity Women's Microfiber Nursing Bra #5068

The Over-the-Shoulder-Boulder-Holder

The bra, brassiere, or as diva Bette Midler sang in the movie Beaches, "the first over your shoulder boulder holder", has been the savior and stressor of women for generations.

A Bit of Boob History

This stitched together cloth and wire contraption has been around since the late 1800s. Henry S. Lasher in Brooklyn, NY patented the first "breast holder" in 1859. In 1893, Marie Tucek patented the first "breast supporter." Many people contributed to the bra's evolution. Even today, styles are constantly changing to accommodate the curves of different body shapes.

The Bra: All Grown Up

Two hundred years later bras have come a long way in design, resources and comfort. Today bras are affordable and comfortable if you're wearing the correct one. Plus size women, in particular, often have difficulty finding a proper fit. Today though, believe it or not, a good bra fitting is always possible - for any size woman.

Hollywood Glam

Great examples of sexy plus size beauties are Sara Ramirez, the orthopedic surgeon, who plays Dr. Callie Torres, on the television drama, Grey's Anatomy, and the charismatic Queen Latifah. Both women exhibit the attitude that a confident, sexy woman should hold. Not to mention, both have great fitting bras. Have you seen the man-killing cleavage on these ladies? Wow.

If You Got It, Flaunt It

Interested in desirable, quality bras at affordable prices? Having larger assets is something to celebrate and we're here to help you do just that. Check out our range of products that will enhance your shape and provide great support and comfort. Shopping for a well-fitting, attractive bra can be stressful. Plus size women have an extra trouble because department stores carry limited sizing. Well, lucky for us the Internet has expanded our bra options. Once you figure out your size, you can check out the new shopping opportunities to find something sexy, sleek and comfortable.

Search For Sexy

Try searching the net for plus size lingerie, online you'll find there is plenty to choose from. In 2000, Rebecca Jennings founded Hips and Curves, a brand which caters to "curvy women" who "can be sensual, luscious and super sexy" in plus-size lingerie. This particular brand encourages women to highlight their assets with bras, baby doll tops, body stockings, bridal lingerie, camis, bustiers, chemises, sexy corsets, gowns, panties, thongs, and other accessories with bra cup sizes up to JJ. Other raved about brands are: Felina, Eezee, Dominique, Glamorize, Prima Donna, Warner, Goddess, Fredrick's of Hollywood, Lane Bryant's line, Large & Lovely, and others.

Tis Hunting Season

Keep in mind the above guidelines. Most likely, your first step is to get fitted by a professional bra-fitter. After you have a general idea of your bra range you can venture forth online and find the sexy, supportive, and body-enhancing gear you've been waiting for.

Remember if it doesn't fit, send it back.

You are under no obligation to keep or wear something that doesn't work. If you had the wrong prescription for your glasses, you'd take them back. The same thing goes for bras, the right fit is essential to your health. Straps should not cut into your sides or shoulders. The correct fitting bra should fit snugly and be supportive but not cut off your circulation. Persistence is key. Find what brands, sizes, and fabrics work for you. Bottom line ladies, the right bra is out there, you just need to find it and not let go.

Happy hunting!

Bra Fitting

Grab your soft tape measure. Make sure to look in the mirror to ensure that the tape is level. During all the measurements it's important to make sure the measuring tape doesn't droop in the back or cut into your skin.

Band Size

  1. Measure under your breasts. If the number is less than 33" then add four or five inches to give yourself an EVEN number.

Cup Size

  1. Measure under your arms.
  2. Measure at the fullest part of your breasts (usually at the nipple).
  3. Subtract the underarm total to the full breast total. This is your cup size.

Cup Size Chart

  • 1" -A
  • 2" -B
  • 3" -C
  • 4" -D
  • 5" -E or DD
  • 6" -F or DDD or EE
  • 7" -G or FF or EEE

Size Variance

Did you notice the variance with the larger sizes? This is why we get into a grey area for sizing, because size depends on the manufacturer. The above guidelines are not perfect, but they are a good starting point for when you go bra shopping. Once you find a bra that works note the size and try various styles within that general range. Like anything that matters in your life, you need to find the right fit to make you happy.

Guide to perfect bra fitting

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Moving Comfort Women's Fiona Bra Moving Comfort Women's Fiona Bra
Brand: Moving Comfort

Buy: $21.98 - $48.98
as of 1/26/2012 22:00 EST details

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Sales Rank: 15
Category: Sports
ASIN: B001AP1QWK
Moving Comfort Women's Maia Bra Moving Comfort Women's Maia Bra
Brand: Moving Comfort

Buy: $19.00 - $46.00
as of 1/26/2012 22:00 EST details

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Sales Rank: 19
Category: Apparel
ASIN: B001B1RQ8G



Lamaze Cotton Spandex Sleep Bra for Nursing and Maternity Lamaze Cotton Spandex Sleep Bra for Nursing and Maternity
Brand: Lamaze

Buy: $18.00
as of 1/26/2012 22:00 EST details

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Sales Rank: 21
Category: Apparel
ASIN: B002K6F7CS
Release Date: July 30, 2009
Barelythere Women's Microfiber Crop Top   #103 Barelythere Women's Microfiber Crop Top #103
Brand: Barely There

Buy: $4.99 - $14.00 (On sale from $24.99)
as of 1/26/2012 22:00 EST details

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Sales Rank: 63
Category: Apparel
ASIN: B0012QM8IS



Playtex Women's 18 Hour Original Comfort Strap Bra #4693 Playtex Women's 18 Hour Original Comfort Strap Bra #4693
Brand: Playtex

Buy: $14.96 - $30.73 (On sale from $31.00)
as of 1/26/2012 22:00 EST details

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Sales Rank: 33
Category: Apparel
ASIN: B0007YY8H0
Moving Comfort Women's Juno Bra Moving Comfort Women's Juno Bra
Brand: Moving Comfort

Buy: $28.00 - $58.00
as of 1/26/2012 22:00 EST details

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Sales Rank: 35
Category: Apparel
ASIN: B002T1FVPM



Champion Women's Powerback Under Wire Sports Bra Champion Women's Powerback Under Wire Sports Bra
Brand: Champion

Buy: $25.93 - $45.00
as of 1/26/2012 22:00 EST details

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Sales Rank: 71
Category: Apparel
ASIN: B000OWDSQ2
 Champion Sport No Poke Wire Bra Womens
Brand: Champion

Buy: $17.80 - $34.00
as of 1/26/2012 22:00 EST details

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Sales Rank: 21,547
Category: Sports
ASIN: B0012FAJN0



Anita Maternity Women's Microfiber Nursing Bra  #5068 Anita Maternity Women's Microfiber Nursing Bra #5068
Brand: Anita

Buy: $31.01 - $55.00
as of 1/26/2012 22:00 EST details

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Sales Rank: 93
Category: Apparel
ASIN: B0011ZX6JU
Barely There Women's Invisible Look Underwire Bra - 4104 Barely There Women's Invisible Look Underwire Bra - 4104
Brand: Barely There

Buy: $12.80 - $33.00
as of 1/26/2012 22:00 EST details

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Sales Rank: 103
Category: Apparel
ASIN: B000UZX9X0
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