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New Releases
2 or 4 PACK: Seamless Removable Strap Bras2 or 4 PACK: Seamless Removable Strap Bras

Fashion Forms Women's Glam Lace Bralette BraFashion Forms Women's Glam Lace Bralette Bra

Purple Holiday Slightly Push-Up Demi BraPurple Holiday Slightly Push-Up Demi Bra

Fashion Forms Women's Ultimate Peel Stick Push Up Cups BraFashion Forms Women's Ultimate Peel Stick Push Up Cups Bra

Fashion Forms Women's Backless Strapless U Plunge BraFashion Forms Women's Backless Strapless U Plunge Bra

adidas Techfit Women's Sports Braadidas Techfit Women's Sports Bra

Maidenform Women's Pure Genius T-Back BraMaidenform Women's Pure Genius T-Back Bra

Bali Women's Comfort Revolution Seamless Crop Top BraBali Women's Comfort Revolution Seamless Crop Top Bra

Black Fuchsia Double Push-Up Black or Nude BraBlack Fuchsia Double Push-Up Black or Nude Bra

bebe Lace Cinched Bandeaubebe Lace Cinched Bandeau
Bestsellers
Moving Comfort Women's Fiona BraMoving Comfort Women's Fiona Bra

Bravado! Body Silk Seamless Nursing Soft Cup BraBravado! Body Silk Seamless Nursing Soft Cup Bra

Moving Comfort Women's Maia BraMoving Comfort Women's Maia Bra

Lamaze Cotton Spandex Sleep Bra for Nursing and MaternityLamaze Cotton Spandex Sleep Bra for Nursing and Maternity

Moving Comfort Women's Juno BraMoving Comfort Women's Juno Bra

Barely There Women's Invisible Look Underwire Bra - 4104Barely There Women's Invisible Look Underwire Bra - 4104

Barelythere Women's Microfiber Crop Top (Replaced with Bali 103J)Barelythere Women's Microfiber Crop Top (Replaced with Bali 103J)

Champion Women's Cotton Fitness BraChampion Women's Cotton Fitness Bra

Bravado Designs Body Silk Seamless Nursing Bra Maternity bra 1401Bravado Designs Body Silk Seamless Nursing Bra Maternity bra 1401

Champion Women's Powerback Under Wire Sports BraChampion Women's Powerback Under Wire Sports Bra
Most Gifted
Moving Comfort Women's Fiona BraMoving Comfort Women's Fiona Bra

Champion Women's Cotton Fitness BraChampion Women's Cotton Fitness Bra

Bali Women's Passion For Comfort Uw BraBali Women's Passion For Comfort Uw Bra

Hanes Sport Cotton Pullover 2 Pack (Size 40)Hanes Sport Cotton Pullover 2 Pack (Size 40)

Bali Women's Flower Underwire Bra #0180Bali Women's Flower Underwire Bra #0180

Bravado! Body Silk Seamless Nursing Soft Cup BraBravado! Body Silk Seamless Nursing Soft Cup Bra

Lamaze Cotton Spandex Sleep Bra for Nursing and MaternityLamaze Cotton Spandex Sleep Bra for Nursing and Maternity

Moving Comfort Women's Juno BraMoving Comfort Women's Juno Bra

Bali Women's Bali Elegant Uplift Underwire BraBali Women's Bali Elegant Uplift Underwire Bra

Barely There Women's Customflex Fit Lighly Lined WirefreeBarely There Women's Customflex Fit Lighly Lined Wirefree
Most Wished For
Bravado! Body Silk Seamless Nursing Soft Cup BraBravado! Body Silk Seamless Nursing Soft Cup Bra

Moving Comfort Women's Fiona BraMoving Comfort Women's Fiona Bra

Lamaze Cotton Spandex Sleep Bra for Nursing and MaternityLamaze Cotton Spandex Sleep Bra for Nursing and Maternity

Motherhood Maternity: Wrap Nursing Sleep BraMotherhood Maternity: Wrap Nursing Sleep Bra

Bravado Designs Body Silk Seamless Nursing Bra Maternity bra 1401Bravado Designs Body Silk Seamless Nursing Bra Maternity bra 1401

Moving Comfort Women's Juno BraMoving Comfort Women's Juno Bra

Moving Comfort Women's Maia BraMoving Comfort Women's Maia Bra

Barelythere Women's Microfiber Crop Top (Replaced with Bali 103J)Barelythere Women's Microfiber Crop Top (Replaced with Bali 103J)

Barely There Women's Invisible Look Underwire Bra - 4104Barely There Women's Invisible Look Underwire Bra - 4104

American Apparel Stretch Floral Lace BraAmerican Apparel Stretch Floral Lace Bra

The Over-the-Shoulder-Boulder-Holder

The bra, brassiere, or as diva Bette Midler sang in the movie Beaches, "the first over your shoulder boulder holder", has been the savior and stressor of women for generations.

A Bit of Boob History

This stitched together cloth and wire contraption has been around since the late 1800s. Henry S. Lasher in Brooklyn, NY patented the first "breast holder" in 1859. In 1893, Marie Tucek patented the first "breast supporter." Many people contributed to the bra's evolution. Even today, styles are constantly changing to accommodate the curves of different body shapes.

The Bra: All Grown Up

Two hundred years later bras have come a long way in design, resources and comfort. Today bras are affordable and comfortable if you're wearing the correct one. Plus size women, in particular, often have difficulty finding a proper fit. Today though, believe it or not, a good bra fitting is always possible - for any size woman.

Hollywood Glam

Great examples of sexy plus size beauties are Sara Ramirez, the orthopedic surgeon, who plays Dr. Callie Torres, on the television drama, Grey's Anatomy, and the charismatic Queen Latifah. Both women exhibit the attitude that a confident, sexy woman should hold. Not to mention, both have great fitting bras. Have you seen the man-killing cleavage on these ladies? Wow.

If You Got It, Flaunt It

Interested in desirable, quality bras at affordable prices? Having larger assets is something to celebrate and we're here to help you do just that. Check out our range of products that will enhance your shape and provide great support and comfort. Shopping for a well-fitting, attractive bra can be stressful. Plus size women have an extra trouble because department stores carry limited sizing. Well, lucky for us the Internet has expanded our bra options. Once you figure out your size, you can check out the new shopping opportunities to find something sexy, sleek and comfortable.

Search For Sexy

Try searching the net for plus size lingerie, online you'll find there is plenty to choose from. In 2000, Rebecca Jennings founded Hips and Curves, a brand which caters to "curvy women" who "can be sensual, luscious and super sexy" in plus-size lingerie. This particular brand encourages women to highlight their assets with bras, baby doll tops, body stockings, bridal lingerie, camis, bustiers, chemises, sexy corsets, gowns, panties, thongs, and other accessories with bra cup sizes up to JJ. Other raved about brands are: Felina, Eezee, Dominique, Glamorize, Prima Donna, Warner, Goddess, Fredrick's of Hollywood, Lane Bryant's line, Large & Lovely, and others.

Tis Hunting Season

Keep in mind the above guidelines. Most likely, your first step is to get fitted by a professional bra-fitter. After you have a general idea of your bra range you can venture forth online and find the sexy, supportive, and body-enhancing gear you've been waiting for.

Remember if it doesn't fit, send it back.

You are under no obligation to keep or wear something that doesn't work. If you had the wrong prescription for your glasses, you'd take them back. The same thing goes for bras, the right fit is essential to your health. Straps should not cut into your sides or shoulders. The correct fitting bra should fit snugly and be supportive but not cut off your circulation. Persistence is key. Find what brands, sizes, and fabrics work for you. Bottom line ladies, the right bra is out there, you just need to find it and not let go.

Happy hunting!

Bra Fitting

Grab your soft tape measure. Make sure to look in the mirror to ensure that the tape is level. During all the measurements it's important to make sure the measuring tape doesn't droop in the back or cut into your skin.

Band Size

  1. Measure under your breasts. If the number is less than 33" then add four or five inches to give yourself an EVEN number.

Cup Size

  1. Measure under your arms.
  2. Measure at the fullest part of your breasts (usually at the nipple).
  3. Subtract the underarm total to the full breast total. This is your cup size.

Cup Size Chart

  • 1" -A
  • 2" -B
  • 3" -C
  • 4" -D
  • 5" -E or DD
  • 6" -F or DDD or EE
  • 7" -G or FF or EEE

Size Variance

Did you notice the variance with the larger sizes? This is why we get into a grey area for sizing, because size depends on the manufacturer. The above guidelines are not perfect, but they are a good starting point for when you go bra shopping. Once you find a bra that works note the size and try various styles within that general range. Like anything that matters in your life, you need to find the right fit to make you happy.

Guide to perfect bra fitting

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Moving Comfort Women's Fiona Bra Moving Comfort Women's Fiona Bra
Brand: Moving Comfort

Buy: $22.73 - $50.53
as of 5/19/2012 11:51 EDT details

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Sales Rank: 7
Category: Apparel
ASIN: B001AP1QWK
Bravado! Body Silk Seamless Nursing Soft Cup Bra Bravado! Body Silk Seamless Nursing Soft Cup Bra
Brand: Bravado! Designs

Buy: $40.00 - $49.95
as of 5/19/2012 11:51 EDT details

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Category: Apparel
ASIN: B000XV7ORI



Playtex Women's 18 Hour Original Comfort Strap Bra #4693 Playtex Women's 18 Hour Original Comfort Strap Bra #4693
Brand: Playtex

Buy: $14.34 - $31.00 (On sale from $31.95)
as of 5/19/2012 11:51 EDT details

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Sales Rank: 94
Category: Apparel
ASIN: B0007YY8H0
Lamaze Cotton Spandex Sleep Bra for Nursing and Maternity Lamaze Cotton Spandex Sleep Bra for Nursing and Maternity
Brand: Lamaze

Buy: $18.00
as of 5/19/2012 11:51 EDT details

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Sales Rank: 65
Category: Apparel
ASIN: B002K6F7CS
Release Date: July 30, 2009



Moving Comfort Women's Maia Bra Moving Comfort Women's Maia Bra
Brand: Moving Comfort

Buy: $25.94 (On sale from $27.00) - $46.00
as of 5/19/2012 11:51 EDT details

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Sales Rank: 51
Category: Apparel
ASIN: B001B1RQ8G
Barely There Women's Invisible Look Underwire Bra - 4104 Barely There Women's Invisible Look Underwire Bra - 4104
Brand: Barely There

Buy: $9.82 - $35.00
as of 5/19/2012 11:51 EDT details

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Sales Rank: 76
Category: Apparel
ASIN: B000UZX9X0



Moving Comfort Women's Juno Bra Moving Comfort Women's Juno Bra
Brand: Moving Comfort

Buy: $29.62 (On sale from $29.90) - $56.00
as of 5/19/2012 11:51 EDT details

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Sales Rank: 69
Category: Apparel
ASIN: B002T1FVPM
Bravado Designs Body Silk Seamless Nursing Bra Maternity bra 1401 Bravado Designs Body Silk Seamless Nursing Bra Maternity bra 1401
Brand: Bravado! Designs

Buy: $40.00 - $45.00
as of 5/19/2012 11:51 EDT details

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Sales Rank: 87
Category: Apparel
ASIN: B003ZNBCGA



Champion Women's Cotton Fitness Bra Champion Women's Cotton Fitness Bra
Brand: Champion

Buy: $10.26 - $22.00
as of 5/19/2012 11:51 EDT details

In Stock
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Sales Rank: 86
Category: Apparel
ASIN: B004GCIMZ8
Champion Women's Powerback Under Wire Sports Bra Champion Women's Powerback Under Wire Sports Bra
Brand: Champion

Buy: $20.33 - $46.00
as of 5/19/2012 11:51 EDT details

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Sales Rank: 90
Category: Apparel
ASIN: B000OWDSQ2
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